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The asia-pacific region of the largest, most professional, “the 19th China (shenzhen) international gift, handicraft, watch and household products exhibition” today in shenzhen convention center opening of intellectual property maintenance and independent innovation become largest window.

The exhibition many kinds, ceramics, household, handicrafts, cultural and creative product, green food, jewelry and electronic appliances, toys, luggage leather, outdoor supplies, health care products, kitchen ware, hardware tools, and many other gifts is dazzling, hundreds of thousands. Construction of the 90th anniversary of the universiade expo, shenzhen, 65% of such event three arrows qi fa. With “UU”, “chang zhu flower” and “femme fatale” logo for design inspiration charter gifts, categories include gold-plated — appearance pure silver mementoes, gold products, metal crafts, gold to watch, watch drill, reveal characteristic of Chinese traditional culture, pay attention to artistic and practical.

As the nation’s largest gift show, China (shenzhen) international gift show always all is the annual popular trend release platform, many New Year gift will emerge. The overall level of domestic enterprises have obvious progress, but although absolute level and influence and world-class manufacturers also has the disparity, only in innovation, service, brand aspects unremitting pursuit, can promote Chinese gift to a new step.

Shenzhen gift show was founded in 1993, 2003 exhibition site set up to protect intellectual property office, invite professional organization solve enterprise infringement, site in spring 2005 gift show held “to protect intellectual property rights shenzhen convention” activities. 2010, shenzhen gift show host to 18th, intellectual property maintenance also form the relatively mature operation mode and become “guangdong exhibition of intellectual property protection advantage unit”.

Organizers JiangChengWen think, nice sinoexpo chairman of China’s gift “is now the key moment speed, heritage related industries, businesses, associations and exhibition in the lead to government under the guidance, coordination of combat, complement each other, realize innovation, design, brand, and other aspects of transformation.” China’s huge market, small and medium-sized enterprise cent eats gigantic cake, but lacks comprehensively promote industry’s independent innovation ability, and comprehensive quality, have the world’s largest gifts production capacity but no world class gift services.

On today’s gift show can be found, most gift enterprise have begun to recognize brand in the future market competition, have set up the importance of brand, and in creative design and custom designed to improve constantly on, in order to win more purchase orders.